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These components continue to live at the core of the product offering. This, coupled with the understanding that most agents’ marketing budgets are limited, led them to add organic SEO to the mix, which requires the creation of agent-branded websites to attract traffic. They build what has now become their CRM. They convert on the first conversation and require extensive and ongoing follow-up (over months and years). Real Geeks started like many other real estate lead generation companies at the dawn of the internet lead generation game. Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management. Lead creation and lead nurturing through client creation and past client follow-up are what you’ll get.
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Real Geeks uses three main components: SEO-friendly, custom branded, MLS integrated agent websites, full CRM capabilities, and done-for-you-lead generation. Why we chose it: Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation. So, if an agent wanted to raise awareness about their business in their neighborhood, they could use RedX tools to pull all contact information for their neighbors. It is a core lead generation tactic for agents to reach out to FSBOs and offer to list their home for them.Ĭircle Prospecting: If an agent has a particular market segment where to cultivate leads, prospects, or customers, RedX gives that ability by pulling contact data based on geography.
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These types of sellers are referred to as FSBO’s. These sellers are not using a real estate agent currently. An agent who masters the skill of speaking to prospective sellers whose homes recently expired can build a very robust business.įor Sale by Owner: RedX scrapes hundreds of websites to gather the contact data of sellers that are directly advertising their homes for sale. When this occurs, the home comes off the MLS, and that seller can be approached by other agents to possibly re-list their home. One of the most basic and successful lead generation tactics an agent can be involved in is to call people whose home was listed, but the listing contract expired before the house could be sold. RedX takes multiple data sources, but the following are the most commonly used by agents to create clients:Įxpired Listings: RedX can integrate directly with your MLS, pull out expired listings, and then match that data with phone numbers. RedX doesn’t generate leads so much as it assembles a pool of specific data that an agent can use to create leads and prospects.
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Why we chose it: RedX is in a class of lead generation companies that uses existing data and then allows an agent to interact with and sort that data to generate leads. These leads get tagged upon import and automatic touch campaigns can be launched based on the tag applied. And, like waving a magic wand, leads begin to drop into the CRM. Plus, Market Leader has a very robust dashboard display that helps an agent look at their business and set priorities for lead generation.įinally, with Market Leader, you can set a budget with their in-house marketing team and begin generating leads immediately by using Google or Facebook PPC. Plus, an agent can text directly from the platform interface to prospects and leads, making communication organization much more powerful. It is simple for an agent to create listing alerts, develop and deploy electronic touch campaigns, and deliver market reports. So, most of the core features of this product were designed in large-scale, real-world scenarios with literally thousands of agents working every day on the platform. It’s pretty much that simple.įor a long time, Market Leader was the primary strategic CRM vendor for Keller Williams Realty. Just give Market Leader your credit card, wait five days, and then POOF, you have a complete web presence and customer/lead management capabilities ready to go. It also has a done-for-you internet lead generation option. It’s a beautiful front-end, property search-friendly website with a robust CRM back end. Like all products in this category, Market Leader checks all the boxes. Market Leader is a business backbone in a box for the solo agent. They cover everything from lead generation to lead nurturing and make everything easy. Why we chose it: Market Leader is one of our top picks because they help you address the entire span of challenges agents have when building up their business. Best Real Estate Lead Generation Companies.
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